For over 20 years, I’ve helped individuals and companies in the areas of executive search, staffing, leadership consulting and hiring and selection.
And in that time, I’ve talked to thousands of talented individuals at different stages of their career, in different economic circumstances, good times and bad.
I’ve talked to countless people who’ve grown frustrated or who wanted to find a new creative outlet to express themselves, start a business, or turn a hobby into something they can make money with.
Should I start a Food Safety blog?
In 2020, a great way to do that, to explore forms of self-expression, create an online resume or create leads or an additional income stream is to start a blog or personal website.
For anyone that works, is passionate about, or is looking to impact more people in the world of Food Safety, starting a blog is an excellent way to do just that.
Why should I start a Food Safety blog?
- You want an “online business card” that promotes your accomplishments, your opinions and your social network and business associates can keep track of your story.
- You are a Food Safety consultant or trainer who needs to market and stay in front of potential clients.
- You have a personal passion for Food Safety or an experience with Food Poisoning or Foodborne illnesses and want a blog or website to get your message out to everyone.
- You want to create an alternative income stream and want to monetize your blog.
- Because all the cool kids are doing it!
This article is for anyone who’s just considering, or just getting started with publishing content.
In this post, we’re going to cover the best ways to get started – this blog post will focus on the best ways to start publishing your content on a small budget and you’re still not sure of your long-term goal with the blog.
How to start publishing your content on a limited budget
Before digging into the How-to guide, it’s important for you to consider and reflect why you want to start a Food Safety blog.
What is your why?
Understand there is no right or wrong reason to start a blog, only YOUR reason.
If you want to quit your job and make a living from your blog, you can do it – it’s going to be a lot of work, but you can do it.
If you want to supplement your current income or create passive income with your blog, you can do that too.
If you’re looking to tell your personal Food Safety story and draw people into your network for another reason, then by all means you can do it.
If starting a blog is your way of getting in touch with potential customers and you intend to use it as a marketing tool, it’s a great approach and strategy.
In fact, I believe that it is a necessity and creating content(by you or someone else) for your site is a NECESSITY as a Food Safety consultant.
Or maybe you just have some things you want to get off your chest, and you find writing and blogging to be a great outlet.
Many people start a blog as a way to create positive habits, whether your daily journaling evolves into creating a blog or you’re looking to rekindle your writing chops.
Maybe you’re considering writing a book; if so a blog is an absolute must these days to create a following and to test and hone your writing skills.
Even if you intend to self-publish, you need an existing following, or readership so that when you hit the PUBLISH button, you’ve got people craving your finished product.
Regardless of what your why is, write it down and keep it in front of you at all times – remind yourself of why you’re creating this blog because it’s not always easy.
- Sometimes it feels like you’re yelling down an empty well and hearing nothing in return.
- Sometimes the words don’t come easily.
- Sometimes you become filled with fear that the world will now know your personal opinions or even worse, that no one cares what you think.
- It’s at those times that your “why” has to blink bright and piercing like a neon light and remind you of what’s important.
It’s in those difficult times when focusing on your “why” helps you overcome whatever obstacle you’re facing right now.
Today’s obstacle will pale in comparison to what you’ll receive from achieving your end goal and sticking with writing your blog.
Getting started in the world of blogging
There’s 5 good reasons NOT to invest in starting a blog right now.
- You’re not looking to make money from your content. It’s solely for self-expression.
- You’re not sure you have enough content for your blog.
- You’ve never written before, or just getting started after a long time away from writing.
- You don’t intend to write, or think about writing, or researching about what to write every day, or every other day.
- You’re committed to starting a blog, but don’t have to money or budget right now.
If this is you, then I have 2 immediate recommendations that you can use that will not keep you from publishing content.
And both are free.
Both allow you to develop a following, allow you multiple formats to publish in and each has a nice audience and sharing capabilities that will allow you to publish and receive feedback on your writing skills and content.
LinkedIn is an excellent platform to test your commitment to starting a blog without making an up-front investment, especially if you’re not sure what to write about, have never published, and you’re not sure of the time or energy investment necessary.
LinkedIn allows you to publish in two different ways – through posts and articles.
How to create a post on LinkedIn
Posts are limited to approximately 1200 characters per post.
How to create an article on Linked In
Articles are practically unlimited – LinkedIn is not the best place to publish long-form content but publishing an article on LinkedIn is suited for 500 – 2,500 words.
Another recommendation we have if you’re trying to start a blog on a budget is Medium.
Medium is a self-publishing platform and does not cost anything to join or to write articles.
You can join their partners program where you can actually get paid for your content.
If you’re just starting out, I don’t suggest you focus on getting paid – remember that isn’t your “why” at this point.
The reason I suggest Medium is their writing platform is simple and intuitive, plus you’ll get feedback on your writing and you’ll get exposure to people who are serious about their writing.
If you’re trying to reach the largest audience, then you can decide where you want to write your content – on Medium or LinkedIn.
It depends on your niche and content – your audience size is where you ultimately want to invest the most time and effort.
You CAN cross-promote your content but you’ll want to select one or the other as your primary writing platform.
An alternative to using LinkedIn is Medium – we recommend signing up and using Medium’s Partner Program as an alternative publishing platform, especially if you’re considering investing in setting up a blog or personal website.
How to publish an article on Medium
If you want to start a Food Safety blog on a limited budget, I recommend foregoing spending money on your own website or blog platform.
Instead, develop writing discipline by using LinkedIn’s publishing platform and post option. I also recommend you look at Medium as a publishing platform as well.
Both are free.
Both allow you to write short-form and long-form content.
Both have built-in audiences that will allow you to publish your content to; you’ll receive valuable feedback on your content, develop your writing skills.
As you use these platforms, you’ll get more clarity on whether or not you want to take the next step and invest in starting your own blog.